On June 3rd, 2010 Irene Watson and Victor R. Volkman spoke with
artist, author, and book video director/producer Kim McDougal of
Blazing Trailers. Kim has produced more than 100 book video trailers
and hosts more than a thousand of them on BlazingTrailers. She shared
her hard won experience in producing and also critiquing these latest
promotional marketing tools. Her laser-sharp focus in marketing
really showed us what does and doesn’t work for videos. Some talking
points included:

* Why make a book video trailer?
* What makes a good trailer (good, bad, or ugly)?
* How do I use my trailer effectively?
* Can I include a Special offer in my video?
* Walk us through a typical experience with you working with an author
* Should I make my own trailer or have someone make it for me?

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